Leon Rieter
General Manager

Con's son Leon joined the family business at the age of 15, working out of a garage on Kennedy Road in Napier. Leon grew up with the business, turning his hand to every aspect of the operation. When Con unofficially retired, Leon was the most suitable and experienced person to take over as General Manager. (At the age of 84, Con still works most mornings and is still as sharp as a tack).

Richard Dixon
Sales & Business Development Manager

Richard joined RFA in 1989 as a rep on the road, dealing with customers face to face. In 2003 the opportunity arose to become a partner in a newly formed home décor importing business. After five years he rejoined RFA with a wealth of knowledge and insight into new markets. That experience is a key factor in RFA exploring fresh new directions.
 

Click here to email Richard 

Conrad is the third generation of Rieters to work at RFA after graduating from Victoria University with a Bachelor of Commerce and Administration. Like his father Leon, he takes responsibility for a wide range of projects within the business, from trade shows, to business operations, buying, IT, production, and administration.

Click here to email Conrad

Well known to many retailers, Michelle is the key contact for all orders and enquiries. Having been with RFA since 1994, she has great product knowledge and has developed a strong rapport with customers over the years.

Click here to email Michelle

Caitlin Fox
Accounts and Administration Manager

Caitlin is a recent recruit to RFA, having joined the company in 2011. She brings a great deal of information and experience from her previous roles, and has become a highly valued member of the team.